AT&T Buys Ingenio — Enters Performance-based Pay-per-Call “Phone Leads” Space

  • By Sean Fenlon on November 20, 2007 in

    So, I literally heard just moments ago that AT&T agreed to buy Ingenio. I’m certain all readers are very familiar with AT&T. I first heard of Ingenio in 2003. They were an early leader in developing pay-per-call (PPC) software. What I felt made them unique when compared to other pay per call software players in […]

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The Direct Marketers Association (The DMA) Annual Conference 2007

  • By Sean Fenlon on October 22, 2007 in

    This past week, DoublePositive exhibited for the second year in a row at the DMA Annual Conference. www.the-dma.org/conferences/dma07 I attended, but the credit goes Chris Beauchamp, Brian Ocheltree, and Joey Liner for getting DoublePositive there, and for making or starting great deals while we were there. The DMA is a gigantic organization spanning many galaxies, […]

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What are Your Thoughts on the [fill-in-the-blank] Market?

  • By Sean Fenlon on September 26, 2007 in

    Your thoughts on the: Market Credit Market Mortgage Market Leads Market Mortgage Leads Market Lead Generation Market Live Leads Market Please submit your thoughts. SPF

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TARGUSinfo 2nd Annual Lead Quality Summit 2007 in Las Vegas, NV

  • By Sean Fenlon on September 24, 2007 in

    Industry Leaders (Lead Sellers AND Lead Buyers) Gather to Discuss Ways to Increase the Value and Effectiveness of Internet Leads The leaders in the Internet Leads movement gathered in Vegas last week at The Palms. I attended the event along with our CTO Syed Zaidi, and our SVP Brian Ocheltree. Ironically, we found ourselves on […]

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What is Lead Generation?… What is a lead?

  • By Sean Fenlon on in

    After attending the TARGUSinfo Lead Quality Summit, the thing that surprised me the most was that even professionals in the lead generation ecosystem continue to speak different languages to one another. Not just industry-specific language, but also language core to lead generation as a concept. What I realize is that those involved with leads and […]

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