Online Performance-based Marketing Overview – Part I

  • By Sean Fenlon on June 24, 2007 in

    The year was 1995 and a new technology startup called Netscape had a wildly successful IPO. Their product, of course, was the first widely adopted web browser and the Internet as we know it today was born. In the early days of the Internet, the web was largely static brochure-ware (meaningful and consistent media feeds […]

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Nextag Sold to Private Equity Firm for $1.2 Billion

  • By Sean Fenlon on June 10, 2007 in

    What is cool about being a weekend blogger is getting the scoop on 2 days out of the 7-day work week (~30% — not bad). Last time a hot news item hit the wires on a weekend, it was the DoubleClick purchase by Google. This time, however, the news is about Nextag. Here are the […]

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How Online Advertising, Mortgage Leads, and Coffee Beans are ALL Related

  • By Sean Fenlon on June 9, 2007 in

    Coffee stories are probably best-understood by lay folks throughout the world (although the same story could be told about both other options mentioned in the subject line, with only a slight change to “language” – see end of post). So, here is the blog post in the language of Coffee Beans… As coffee-drinking consumers we […]

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Ad:tech San Francisco 2007

  • By Sean Fenlon on April 28, 2007 in

    I returned home earlier this week from Ad:tech San Francisco 2007. It was a great tradeshow with great energy. Some tend to evaluate tradeshows on the personas and speakers appearing at the event. I personally tend to evaluate tradeshows at the exhibitor levels. The exhibition floors of most tradeshows often remind me of Malls – […]

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It is Better to be LUCKY than it is to be GOOD – Are You Feeling Lucky?

  • By Sean Fenlon on April 20, 2007 in

    I feel lucky when someone shares with me a computer shortcut that genuinely saves me significant amounts of time each day. I would like to share with everyone my #1 time-saving trick… Here are the steps: Open your IE browser Select Tools | Internet Options Change default home page to www.google.com Begin enjoying mouse-less web […]

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