By Sean Fenlon on April 15, 2007 in
Headlines read… http://news.google.com/news?hl=en&ned=us&q=doubleclick+google&ie=UTF-8&scoring=d Google to buy DoubleClick for $3.1 billion in cash Google Pays Exorbitant $3.1 Billion For a $100 – $150 Million DoubleClick Google Buys DoubleClick, Leaves Microsoft Way Behind Google-DoubleClick: Get ready for the fallout Google’s Biggest Acquisition: DoubleClick, for $3.1 Billion — Almost DOUBLE the YouTube deal Ad firm DoubleClick fetches $3.1 […]
By Sean Fenlon on April 14, 2007 in
As the 600lb. gorilla in the mortgage leads space, Lending Tree essentially forced the issue down the throats of the mortgage industry back in 1998 with “When Banks Compete, You Win,” and all the other players (including iLeads, GetSmart, TheLoanPage.com, eLeadz, LowerMyBills, etc.) fell right in line. In other words, the lead-generation companies were in […]
By Sean Fenlon on March 25, 2007 in
Frankly, there has been a lot of bad press and mis-information strewn about with regards the market collapse of several publicly-trade sub-prime mortgage lenders. The media and the grapevine will always spotlight the crisis stories and scandals involving individuals or organizations in the mortgage industry. Facts seldom interfere with an exciting story. A recent New […]
By Sean Fenlon on March 22, 2007 in
Probably more than anything else, the folks at DoublePositive think about leads. The word “leads” means different things to different folks, but typically the word “leads” is referring to “sales leads.” Sales leads vary greatly by industry and by quality. However, after 10+ years in lead generation, I believe I have cracked the code on […]
By Sean Fenlon on March 1, 2007 in
Welcome all to the new DoublePositive Corporate Blog. This blog is intended for customers, suppliers, investors, and partners of DoublePositive Marketing Group, Inc. Readers of this blog should expect a regular and recurring stream of information, technology ideas, news, and opinions as contributed by the DoublePositive team. Topic will range far and wide, but will […]
